It seems the Kardashian sisters have become one of the biggest promotional powerhouses in the celebrity world lately. If they aren't promoting a weight loss system or some form of fashion, you can now find their faces promoting the new skin care line, PerfectSkin. With access to just about anything on the market, it is a consumer's understanding that if a celebrity endorses a product it's because it really works (or because they were offered the biggest monetary incentive?)
PerfectSkin follows a 3-step skin care regimen that appears simple enough: Cleanse, Tone and Moisturize. In a "want-it-now" society, this seems to make the product line an easy sell. Just 5 products, a quick and easy routine that promises effective results? Most people will be sold on this even without the Kardashian's endorsing it.
Another attention-grabber is that the product line claims to be able to target all skin types, even sensitive skin, which typically is difficult to do. Each of the Kardashian sister's is said to have a different skin type, hoping that consumers will identify with at least one of the sister's.
Will this new skin care system sell because it works or because celebrity sister's are endorsing it?
