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Beauty PR: Calvin Klein Obsession At The Bronx Zoo

When I think of Calvin Klein's Obsession, I think an intensely masculine fragrance. Something powerful and compelling. It appears that Jaguars and Tigers at the Bronx Zoo couldn't agree more, at least according to scientists trying to get an up close look to study them.

Trying to draw out even the most reclusive cats, the zoologists are using scent to evoke "rubbing" from Tigers, Jaguars and Cheetahs in order to study them via camera and from the hairs collected on the trees where the scent is marked. Come to find out, it's not only women that Obsession can drive wild...but this cat population as well.

Watch the video and see for yourself!

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This page contains a single entry from the blog posted on June 15, 2010 7:23 AM.

The previous post in this blog was ANSR Beauty PR Brand Profile.

The next post in this blog is New Skin Care PR Launch: Lily.B Launches at the Cannes Film Festival.

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