« beauty pr: Neither Lipstick, nor Face Makeup, This Time Women Turned to Nail Polish during the Recession, according to Kline | Main | SuperGoop Beauty PR Brand Profile »

The Botox Cosmetic Marketing Wars in NYC

Cosmetic Surgery Public Relations: While Botox has long been the only available means of banishing facial wrinkles, Dr. Stephen T. Greenberg, a prominent cosmetic plastic surgeon in Manhattan, recently introduced into his practice a new, state-of-the-art technique called Dysport.  Dysport, which has been used around the world for nearly twenty years, may be better than Botox for two important reasons: it shows results faster and it provides a more natural-looking appearance.

 

"Over time, the tightening of the muscles between the eyebrows causes wrinkles called glabellar lines," Dr. Greenberg explains. "Just one injection of Dysport blocks the nerve signal that makes these muscles contract, resulting in a dramatic improvement in frown lines.  Positive results are generally seen within a day or two of treatment, days earlier than with Botox.  And unlike Botox, Dysport may allow for natural facial expressions." 

The U.S. Food and Drug Administration approved Dysport in April 2009, but it has just launched in New York City.  It has been used in other countries, including the United Kingdom, since 1991.  As of October 2009, it has been in use in 36 countries.

Stephen T. Greenberg, M.D., a nationally-renowned cosmetic plastic surgeon based in Manhattan and Woodbury, Long Island, New York, is well-known as a cosmetic plastic surgery expert and is frequently interviewed by the media. He has appeared on CBS, Fox News, NBC and News12 Long Island. He has also appeared in national magazines such as Harper's Bazaar, Cosmopolitan, More, and Elle, as well as in The New York Times and Newsday. Dr. Greenberg hosts the New York Cosmetic Surgery Radio Show every Saturday evening on 98.5 FM (KJOY) and is often a featured speaker for women's groups, spas, and health and skin care institutes.

About

This page contains a single entry from the blog posted on April 9, 2010 4:49 PM.

The previous post in this blog was beauty pr: Neither Lipstick, nor Face Makeup, This Time Women Turned to Nail Polish during the Recession, according to Kline.

The next post in this blog is SuperGoop Beauty PR Brand Profile.

Many more can be found on the main index page or by looking through the archives.

Email Newsletter icon, E-mail Newsletter icon, Email List icon, E-mail List icon
Sign up for our
Email Newsletter
Creative Commons License
This weblog is licensed under a Creative Commons License.
Powered by
Movable Type 3.35