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Multi-Cultural Beauty PR: SoftSheen-Caron Communicates Roots of Nature

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Celebrities, community leaders and the Harlem community gathered together for the Roots of Nature "Picture of Strength" event to benefit the Harlem Children's Zone.  The community event was hosted by Sherri Shepherd of The View with special guests Michelle Williams (CHICAGO, Destiny's Child), Johnny Wright (Celebrity Stylist, SoftSheen-Carson Artistic Style Director), Egypt (WBLS DJ), James McDaniel  (NYPD Blue) and Abiola Adams (BET, Vh1) were on hand to show their strength and community support.

Roots of Nature "Picture of Strength" benefited the Harlem Children's Zone and featured free family portraits, complimentary hair styling by SoftSheen-Carson Celebrity Stylists, and complimentary mini-makeovers by Professional Maybelline New York Makeup Artists.

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"SoftSheen-Carson Roots of Nature "Picture of Strength" event brought the 'our roots make us stronger' brand philosophy to life," commented Angela Guy, Sr. Vice President, General Manager, SoftSheen-Carson.  "It was an incredible experience for the community to come together to celebrate their inner and outer beauty."

The Roots of Nature haircare line is the key to strong, growing hair and is fortified with natural ingredients including shea butter, green tea and wheat protein. Roots of Nature products are available at select Duane Reade locations in New York City and drug, mass and beauty supply stores nationwide.

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This page contains a single entry from the blog posted on April 22, 2010 10:13 AM.

The previous post in this blog was Rexaline Beauty PR Brand Profile.

The next post in this blog is Dr. Geoffrey Jones Talks to Pierce Mattie About Beauty Imagined: A History of the Global Beauty Industry .

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