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NARS Cosmetics Fashion Week Beauty PR: Launches "Runway, Real Way, NARS Way"

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NARS Cosmetics continues to be a leader in makeup application with its latest project: "Runway, Real Way, NARS Way." The series of three videos illustrates how women can achieve the NARS look, straight off the runways of Fall/Winter 2010 New York Fashion Week.

NARS makeup artists Jenny Smith, Uzo and Jane Richardson outline the three key steps for recreating the makeup looks from top designers’ fashion shows for which NARS created the look: 3.1 phillip lim, Marc Jacobs and Thakoon, respectively. Each video, filmed backstage at New York Fashion Week, features a wearable take on the stylized NARS runway look that will be easy for women everywhere to recreate.

Always a proponent of real beauty, the models featured in the videos are women from the NARS Marketing department.

The NARS videos include the following looks, steps and products:

3.1 phillip lim:

  1. Highlight and Blend – Luxor Multiple, Riviera Multiple
  2. Set The Eyes – Nymphea Single Eyeshadow
  3. Define The Eyes – London Eyeliner Pencil, Larger Than Life Volumizing Mascara

Marc Jacobs:

  1. Satin Complexion – Sheer Glow Foundation
  2. Define Eye – Tokyo Duo Eyeshadow, Aigle Noir Soft Touch Shadow Pencil, Larger Than Life Lengthening Mascara
  3. Coral Lip – Barbarella Lipstick

Thakoon:

  1. Illuminate – Orgasm Illuminator
  2. Contoured Cheeks – Lovejoy Blush
  3. Subtle Smokey Eye and Nude Lip – Bali Single Eyeshadow, Cruising Lipstick

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This page contains a single entry from the blog posted on March 18, 2010 10:32 AM.

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