CLEAN & CLEAR Skincare, the teen skincare expert, announced today a partnership with Gen Art, the leading arts and entertainment organization dedicated to showcasing emerging talent, to give up-and-coming designers the chance to create the ultimate prom dress for one lucky teen. At the Gen Art Fashion Alumni Celebration on March, 16, 2010 a glamorous guest list, which includes the likes of Rami Kashou and Geren Ford will be some of the first to experience CLEAN & CLEAR® Finishes via a custom "Skincare Station," where they will receive a personalized skincare consultation and a gift bag filled with CLEAN & CLEAR Finishes.
The CLEAN & CLEAR Brand knows that teens not only want clear skin, but also a beautiful finish; a flawless complexion that shows off their skin's natural beauty. The new CLEAN & CLEAR Finishes line is designed to give teens the perfect finish to their daily skincare regimen. Designed specifically for young skin, the gentle, oil-free line of cleansers and a pore perfecting moisturizer is infused with skin-perfecting minerals to give your face the perfect finish, bringing out skin's natural beauty.
"Fashion and clear skin go hand-in-hand, each gives young women the confidence to look and feel beautiful at their prom or any other milestone moment," says Rick Ely, of CLEAN & CLEAR Skincare. "We are thrilled to partner with the Gen Art organization to further assist in supporting emerging talent and to help reach our goal of instilling confidence and friendship among teens today."
Stemming from the fact that CLEAN & CLEAR Skincare understands that teens want to look and feel their best especially at key moments in their life, such as prom, aspiring designers are challenged to enter the competition. The winning designer will not only receive $5,000 courtesy of CLEAN & CLEAR Skincare to produce their winning design but will also have the honor of making one lucky teen beautiful for what is sure to be one of the most memorable nights of her life…her very own prom party.
Designer Competition – The Start of Becoming Prom Beautiful
Beginning now designers who think they have what it takes to create the ultimate prom dress can log on to discover.genart.org, to upload an image showcasing their vision. All teens who visit discover.genart.org, which will also serve as a social networking community, will have the opportunity to weigh-in on their favorite entries and become "best friends" with the designers. A panel of judges, which will include members from Gen Art, CLEAN & CLEAR Skincare and Seventeen magazine, will review the top user and expert picks and choose a winner based on originality, style, relevance and overall creation. The winning prom dress will be put into production and will be showcased in June at a grand finale press event in New York.
Consumer Competition – The Finish to Becoming Prom Beautiful
As part of CLEAN & CLEAR Skincare's efforts to make teens prom beautiful, which starts with fashion and finishes with clear skin, teens are encouraged to visit Seventeen.com/StartToFinish to enter the nationwide sweepstakes for the chance to win the dress from the designer competition. The winning teen will also have the opportunity to show off her new dress at her very own prom party, which will take place in her hometown with 50 friends. To complete the experience, teens will be given CLEAN & CLEAR Skincare prize packages, which includes the new Finishes Collection.
All contest entries are due by 4/9/2010. Please visit discover.genart.org for official rules and details.
