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AmLactin Advances the Lactic Acid Category in Skin Care Marketing

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The neckline is often neglected when it comes to regular skin care, but it can be the first place to show signs of aging according to leading dermatologist Dr. Alan Fleischer, professor and chair of the department of dermatology at Wake Forest School of Medicine. Dr. Fleischer encourages patients to use a moisturizer that contains 12% lactic acid (an alpha-hydroxy) to help skin maintain a smooth, silky texture and to remember the neckline as part of a daily skin care regimen.

"As people add birthdays, the skin loses moisture, so it is important to moisturize those areas that may be most visible, such as the neck, with a product such as AmLactin® that contains 12% lactic acid," said Dr. Fleischer.

Lactic acid is an alpha-hydroxy acid, which is an extremely effective humectant or a naturally occurring substance that attracts water molecules to the skin to keep it hydrated. AmLactin Moisturizing Body Lotion and Cream are formulated with 12% lactic acid, which provides powerful skin care to soften and smooth dry skin every day. AmLactin XL Moisturizing Lotion contains the unique (patent-pending) ULTRAPLEX formula, a high potency blend of three lactic acid alpha-hydroxy compounds that goes beyond moisturizing to exfoliate and hydrate.

"Clinical studies have shown that products containing 12% lactic acid increase the firmness and thickness of both the outer and inner layers of the skin as well as improve the skin's texture and the appearance of lines and wrinkles," said Dr. Fleischer. "Not all moisturizers contain 12% lactic acid, so it is important to read the label for this ingredient."

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This page contains a single entry from the blog posted on March 17, 2010 12:46 PM.

The previous post in this blog was Artefill PR: Looking Younger Without Plastic Surgery: Dr. Gilbert Lee Uses Artefill(R) to Reduce the Signs of Aging and Fight Patient Wrinkles for Good.

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