I lived in London and coming from a city where the tube stops running at midnight and you cannot get a decent meal after 11pm, it’s refreshing to take a bite out of the Big Apple; granting 24 hour access to transport, good food and pretty much everything else available to order. The bright lights of New York represent its cosmopolitan, “the party never stops” spirit in the same way that breast augmentation should be listed as a tourist attraction in Silicone Valley. Goes with the territory. So the emergence of a home care cosmetics company in San Diego is just a natural step in the evolution of the image-obsessed Californian.
Destinations Home Medical Spa, an in-home med spa company launched in 2007, has found PR success in teaming up with local spas to share patients who required a little more than the salon standard. Destinations offers treatments such as chemical peels, Laser Genesis, Botox and fillers for those who lead too busy a life to schedule traditional treatment appointments. Or those who aim to feign natural beauty and the rare gift of eternal youth to their all-knowing friends.
This personal, discreet, service comes at an un-inflated price and with an interest-free payment plan that is as practical as the procedures tendered. But the true gem here is the benefit to the neighboring spas that have neither the time, money nor inclination to provide the business hours and services of their mobile partner. The owner of Eurofit Skin and Body Therapy in Fallbrook, CA has said that their partnership with Destinations Home Medical Spa has meant new clients at no cost as, for example, “clients tend to schedule a mirco-dermabrasion session immediately before having a laser facial with Destinations.”
All things considered, it was only a matter of time before a company like Destinations was born, as they say “Why would anyone want to fight traffic or sit in a public waiting room when they can enjoy the luxury of even better service at home, on their schedule, at no extra price.” Convenience is the key to increased sales and partnership with like-minded companies that are, in a sense, non-competitors, is the key for expanding their reach.
