Disclaimer: We have never watched The Hills
This week our hearts sank a little (not too much!) for a reality star gone wrong; Miss Heidi Montag, cast member of MTV’s The Hills eager for press prevails at the young age of 23 with a transformational cosmetic surgery field day gone …wrong.
Here is why we are upset…
- Shame on the cosmetic surgeon; Dr. Frank Ryan who took her money (if they were paid and didn’t do this for free PR) – to give a girl in her 20’s a brow lift, are you nuts? And to go on to GMA and defend your procures, again quite shocking.
- Shame on the publicist that pitched this segment on ABC. Focus on the launch of an album, the sound of her voice, not a tutorial on what she had done. She looks like a cross between Cindy Jackson (Guinness World record holder for having the most cosmetic surgery procedures than anyone else in the world) and Faith Hill (who is two decades her senior, actually Faith now looks younger than Heidi).
- Shame on GMA for giving them continued airtime on such a lamorama topic! Yes this is OK for People Magazine, but I don't think the viewers that lead in to watch Kelly Ripa have coffee with Regis really care. But thank heavens you all chaired against it from your desks. I am sure NBC’s Today Show wouldn’t touch this with a ten foot pole, especially Al Roker.
Some PR experts may argue that they did good:
- Got their client on GMA, and that is all that matters.
- That they are increasing the consumer acceptance of cosmetic surgery, also the demand.
But PR experts may argue that they did bad:
- It sets a new bar for cosmetic surgeons who will be pressured to do gimmicky surgeries, and then accompany their patients on TV to talk about the various controversies for press.
Some PR advice for you Heidi & Dr. Frank Ryan…
- Get off your double d’s and do some good for humanity.
- Spend your money on therapy, you looked better esthetically before the surgery.
- Take some dance lessons (still not recovering from your Miss Universe performance)
- Get on a plane to Haiti to help w/ the relief aid. There are thousands of people that need medical attention right now including cosmetic surgery to help with severe injuries.
- When you are asked to sing in an interview and decline, it’s usually because you can’t sing – at all.
- We will keep the PR team in our prayers - this is one hell of a mess that you will be cleaning up in the land of plastics for quite some time. Just remember your doctor clients are practicing medicine here, not doing hair and makeup!
Readers - I would love your thoughts on this! Do you think this type of beauty PR is good?
