Building on the enormous success of its Long Island edition, launched one year ago ("LI IMAGE"), Image Media Group is launching a sister publication, "New York City IMAGE Magazine: The Magazine For Enhanced Beauty and Wellness." The complimentary bimonthly magazine features articles written by prominent New York City cosmetic surgeons, cosmetic dentists, dermatologists, chiropractors, nutritionists, optometrists, fitness club owners, spas and salons, makeup artists, and other beauty and health professionals.
The upscale, glossy premiere issue will be available September 30 at participating doctors' offices, salons, spas, fitness clubs, and in free-standing boxes on select streets throughout Manhattan. Inside, in-depth stories give readers information on a variety of leading non-surgical and surgical procedures and treatments. The publication, considered the "layman's medical journal," is a complete guide to the newest breakthroughs, explained by the best local practitioners, who share their expert medical and health knowledge and introduce the latest innovations in beauty and wellness.
Featured on the cover of the premiere issue, which coincides with Breast Cancer Awareness Month, is Emmy-Award winning Actress Christina Applegate, a breast cancer survivor.
Donna Halperin, the magazine's Editor-in-chief and CEO, has been in the beauty business for 25 years, working as an esthetician and makeup artist for such celebrities as Cher, Geena Davis and Linda Evans. Says Halperin: "IMAGE is designed to provide Manhattanites, women and men, with the most current information -- not just about achieving maximum attractiveness, but also about maintaining your body, preventing illness, and feeling confident and healthy. The magazine cuts through the confusion experienced by anyone considering any form of physical self-improvement -- from surgical to non-surgical. Our aim is to help people understand what procedures are available, the comparative advantages of each, and who is the best in their neighborhood."
Adds publisher Bruce Jacobson: "In a world where people have information available for free on the Internet, the old formula of relying on subscribers and newsstand buyers to generate revenue no longer works. Our magazine takes a whole new approach that we believe represents the future of print publishing: It's free, but still upscale and high quality. It's niche, so our advertisers know that people who pick up the publication are interested in exactly what they're selling. And it's local, which brings local business directly to our contributors and advertisers. It just doesn't get much better than that!"
