For the third consecutive year, Crest and Scope have partnered with Ryan Seacrest, one of Hollywood’s hardest working and most successful on–air talent and producer, to launch the new Outlast trio of products including new Scope Outlast mouthwash, Crest Extra White Plus Scope Outlast toothpaste and Oral–B Floss Picks Plus Scope Outlast flavor.
“I am so thrilled to be teaming up again with Crest and Scope,” said Seacrest. “The new Outlast products are perfect to get me through my hectic work day. Talking – and sometimes even close talking – is my business so having fresh breath and white teeth is essential to everything that I do.”
Scope Outlast mouthwash and Crest Extra White Plus Scope Outlast toothpaste are infused with advanced Outlast technology, which binds to select receptors in the mouth, triggering a cool, minty sensation, for fresh breath that lasts five times longer than your ordinary routine. All Outlast products are available at mass market retailers nationwide beginning September 2009.
“Scope is a trusted brand that consumers have relied on for minty fresh breath for over 40 years,” said Doreen Bayliff, Vice President, P&G North American Oral Care. “With the groundbreaking Outlast technology, Crest, Scope and Oral–B products deliver lasting fresh breath for the ultimate social confidence. The Outlast family of products also unveils a new logo and innovative packaging to bring to life the Outlast experience.”
