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Anti-Aging Prescription Marketing w/ RENOVA from OrthoNeutrogena

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As a beauty publicist I get asked almost daily; “what’s the best treatment for wrinkles?” My answer is' Botox with Omar Torres, M.D. to flatten existing lines, Renova to correct skin's texture and SPF to prevent the onset of future UV damage. While there is a seemingly endless array of cosmetic products to choose from when it comes to anti-aging products, there is a shortage of products that deliver consistent, optimal results. In these economic times, patients should consult an expert to ensure that they get the best results for their money and not waste their resources on miracle creams that have empty promises.

"It is important for consumers to consult an expert before beginning an anti-aging regimen. A dermatologist can provide invaluable insights on what will be most effective for your individual skin type," says Dr. David Bank, Founder and Director of The Center for Dermatology, Cosmetic & Laser Surgery in Mount Kisco, New York. "I always tell my patients to accept no substitutions: FDA approval means a product is safe and effective. And, with proper and consistent use, a prescription product provides real, long-lasting and impressive results."

Although many cosmetic products promise fast results, the results can be short-lived and superficial. Patients who use RENOVA (tretinoin cream) 0.02%, the #1 prescribed, FDA-approved topical treatment clinically proven to reduce fine lines and wrinkles, have seen consistent improvement with ongoing use. In a clinical trial, 85 percent of patients showed continuous improvement over 52 weeks of treatment.

While thousands of cosmetic topical anti-aging skincare products hit shelves every year, none are subjected to the rigorous scientific testing required to gain FDA approval. As a result, none have proven to be more effective than RENOVA in reducing fine facial wrinkles and giving skin a younger, more radiant appearance.

"I've been prescribing RENOVA for 12 years," says Dr. Bank, "RENOVA is a retinoid that contains tretinoin, the gold standard of retinoid therapy for 30 years. I consider RENOVA an essential part of a long-term skincare strategy and recommend it in conjunction with other anti-aging procedures including injectables, lasers and microdermabrasion."

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This page contains a single entry from the blog posted on September 9, 2009 8:26 AM.

The previous post in this blog was Clinique Marketing & Beauty Public Relations Strategies w/ Fashion's Night Out, Bloomingdales and Milly .

The next post in this blog is Mary J. Blige to Receive HBA's Positively Beautiful Award .

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