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Latisse Marketing and Coppertone Communications with Brooke Shields

I have loved Brooke Shields since her first Calvin Klein ad and its makes sense that she remains the dominating spokesperson on TV during commercial breaks. I would love to get your opinion on this one – is it Brooke Shields overkill? Should celebrities limit their endorsement deals to one or two brands per year? Or should they take on whatever they can get?

Currently Brooke is running commercials for Coppertone, Latisse, Volkswagen, Colgate Total and Tupperware. Sure Brooke’s trademark is her brows – so it sort of makes sense that she would do the Latisse commercial. Being a SPF advocate for Coppertone revealing the damage the UV rays can do, again, is another good move. Especially since she recently found a precancerous spot on her face. But is the number of endorsement deals just too much? What do you think?

Photo Credit: Latisse

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This page contains a single entry from the blog posted on June 29, 2009 7:03 AM.

The previous post in this blog was Cosmetic Marketing on Lumixyl, Plastic Surgery PR and Esthetic Expert Advice with Wendy Lewis.

The next post in this blog is Cosmetic Social Media Strategies with Borghese's Beauty Publicity Experts.

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