After a decade of incredible success serving a group of loyal and loving clients, Joico (a Pierce Mattie PR client) Artist Robert Josef of the Robert Josef Salon in Dallas wanted to celebrate. Instead of simply throwing a party, however, he decided that the celebration should benefit one of his other passions—AIDS Arms, Inc. This local non-profit AIDS and HIV case management organization is one of the largest in North Texas, servicing four counties and offering education in area prisons. His clients, grateful for many years of gorgeous hair, rallied to the cause and at the end of the evening, the Robert Josef Salon 10th Anniversary Soiree had raised more than $5,000!
Josef co-hosted the event with the executive director of AIDS Arms, Inc. More than 150 guests were on hand to toast his success. “I talked about all of my close connections with my clients, many of whom have been with me from the very beginning,” says Josef. “We were also able to provide education about the AIDS Arms organization and about AIDS in the community. A lot of people, for example, don’t realize that thousands of individuals are still coping with HIV and AIDS in the North Dallas area.” Joico pitched in, too, with the donation of gift bags containing its iconic K-PAK Deep-Penetrating Reconstructor for all of Josef’s guests.
You can learn more about Joico at www.Joico.com and we encourage you to watch the powerful message posted at www.AIDSarms.org.
