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Beauty PR: Beauty 360 by CVS is the New Sephora

Beauty 360
There is a big beauty buzz going on with our personal care clients--something everyone is talking about: Beauty 360 by CVS. It’s the new Sephora for today’s value driven consumer and we love it! It's genius, makes no apologies and has one of the most straight forward approaches to educating the consumer in this channel that we have seen in years. If you live in NYC you will have to head out to Connecticut to their Ridgefield store, but locations will be popping up everywhere. It’s also bringing new life to brands that have left premium doors like Nordstrom’s simply because it’s too expensive for them to do business with them. If you haven’t checked out Beauty 360 be sure to make the trip. If you've been to a Beauty 360, I'd love to know what you think!

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This page contains a single entry from the blog posted on June 8, 2009 6:18 PM.

The previous post in this blog was Beauty PR: Bright Colored Nail Lacquers are Hot for Summer.

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