Beauty can be more than just glitz and glam — it is essentially the act of doing something beautifully positive. MAC Cosmetics has mastered the art of staying gorgeous while taking a stand against a pressing issue. Teamed up with VIVA GLAM Spokesperson and pop star Fergie, MAC recently revealed Fergie’s new VIVA GLAM VI Special Edition Lipstick and new VIVA GLAM advertising campaign in Los Angeles. The new lipsticks are set to be available March 19th everywhere that MAC is carried.
Since it first launched in 1994, MAC's Viva Glam program has donated over $130 million to raise awareness of HIV/AIDS globally over the past 15 years. With 100% of the selling price going towards the MAC AIDS Fund, the duo hopes to bring the cosmetic company to their outstanding $150 million goal after the release of the lipsticks. Now I’m waiting for other celebrities to step their game up in the charity department.
During her promotion, Fergie first visited Project Angel Food, an organization committed to providing free prepared meals and nutrition counseling for those living with HIV/AIDS. She then appeared at the MAC store on North Robertson Blvd to help raise awareness of HIV/AIDS by helping to sell VIVA GLAM lipsticks. It’s simply fabulous that she visited Project Angel Food before hitting the MAC store, which shows where her priorities lie.
You can purchase VIVA GLAM VI SPECIAL EDITION in Soft blue pink (lustre), and VIVA GLAM VI in warm terracotta plum with subtle pearl (lustre). The suggested retail price is $14. Additional hues include VIVA GLAM VI SPECIAL EDITION in Soft pink-tinged mauve (frost), and VIVA GLAM VI in warm plum with multi-reflective, muliti-dimensional pearl (frost). The suggested retail prices for these are also $14.
Photo Credit: Zimbo, Beauty In Real Life
Tags: Beauty PR
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Comments (2)
I have this lipstick and it is gorgeous! Look beautiful AND do something beautiful for charity at the same time!
Posted by Shannon Nelson | March 12, 2009 4:24 PM
Posted on March 12, 2009 16:24
I didnt really like Fergie until I read about this...
Posted by Leann | March 12, 2009 5:21 PM
Posted on March 12, 2009 17:21