Dreams really do come true, as proven by Italian designer duo Dolce & Gabbana, who have finally realized their dream of launching a makeup line. The switch from dresses to lipsticks from one of Milan’s top fashion names, Domenico Dolce and Stefano Gabbana, came as challenging but smooth as they turned to the Sicilian and Mediterranean roots of their brand for range, modeled by Hollywood actress Scarlett Johansson.
They also called on the help of make-up artist Pat McGrath who has worked at their shows for more than 10-years, yet the designers say they were at each and every step in the making of the range.
Gabbana described the transformation from clothing to cosmetics as a “studied and searched project more than usual,” because they had never before ventured down the road of eyeshadows and all things facial, so they had to be meticulous in sculpting their dream.
The designers brought their notoriety for their use of gold embellishments into their makeup line, packaging it with pure metal gold. Perhaps what’s most interesting are the names given to the products which include eyeshadows named “Guilty” and “Elegance,” and lipsticks called “drama” and “devil.” What was the inspiration behind these names?
The inspiration for these names came from important objects to the pair and their brand. “For instance, Stromboli – from the turbulent landscape of Stromboli’s charred glistening black sand, one of our favorite isles; Gold – symbol of luxury; Dahlia — the flower we love most or Ruby – our favorite stone.” Dolce said.
The designers say the range will be sold in “very selected top luxury department stores” such as La Rinascente in Milan and Sakes in New York. Prices range from $26.33 to over $50.
Other designer brands with makeup lines include Dior and Chanel, but what sets Dolce & Gabbana apart from their competition?
Photo Credit: Reuters
Tags: Beauty PR
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