The MAC Spring/Summer 2009 exclusive limited edition collection of Hello Kitty launched today online and comes to US stores on February 12th and overseas in March 2009. This cosmetics collection is set to be a sure-fire hit even in light of a recession.
Clever and fun, the release of the Hello Kitty collection will be in right in line for Valentine’s Day. MAC is remembering the importance of timing and the newly licensed Hello Kitty line release proves just that. Since Hello Kitty is a global phenomenon that could mean major sales for MAC. Hello Kitty already has a huge following worldwide and MAC is releasing their line knowing that there will be instant collectors in association with Hello Kitty.
The Hello Kitty collection consists of two collections: the Hello Kitty Colour Collection and the higher-end Hello Kitty Kouture collection are available only at select MAC outlets and are a distinct collection of styles not available from other brands.
The Hello Kitty collection includes lipstick, lip gloss and tinted lip 
conditioners. The collection features two eye shadow palettes, each four shades. The Hello Kitty signature colors emerge from pink, turquoise, lavender, and green. Additionally, it contains eyeliners, nail polish, powders, and mascara.
MAC is not stopping there, the second part of the collection is going high-end. The Hello Kitty Kouture collection features make-up and accessories. If you’re interested in this luxurious collection, you’re making an appointment to see Swarovski crystals, silver pendants and uniquely appointed bags. Adding up the numbers for everything, the exclusive collections could costs you more than $1000. If there is a new and current style icon that can sell product, Hello Kitty might just be it.
There is already a waiting list on MAC’s website for the Hello Kitty items, so you may want to sign up before it’s too late! I expect a wild frenzy when the Hello Kitty collection releases in stores! What do you think?
Tags: Beauty PR
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Comments (1)
so precious! Love Hello kitty!
Posted by marie | February 12, 2009 7:24 PM
Posted on February 12, 2009 19:24