Beauty pro division

Kat Von D Coins in on a New Kind of Ink

Yesterday was a typical hot July day here in New York City but that didn’t stop Kat Von D’s fans, or me, from waiting on line at her meet and greet yesterday at Sephora’s 34^th Street Flagship mega store. The event was held to celebrate Kat and Sephora’s joint venture: a self-titled Kat (and cat for that matter) inspired makeup line. 

I decided to bypass the line and just take a gander around to catch a glimpse of the scene before her 7:30 pm departure.  Gothic tattoo-inspired signage and deep jewel tones themed the décor. Exiting fans told me Kat was “breath-taking” in person and a very “chill and down to earth chick.”

I have always thought that reality television star Kat Von D’s makeup looks just as vibrantly and perfectly “inked” and as her tattoos do.  Now you can achieve the makeup part of her signature look at home with the new line. I scored some samples at the event yesterday and I loved them so much I even purchased an eye shadow palette. The package design looks as if it was lifted directly from one of Kat’s many intricate tattoos. The line mainly consists of the accoutrement needed to get a smoldering dramatic eye, a nude lip and standout cheekbones—basically looking just like Kat.

This won’t be Kat Von D’s first success at branding her burlesque image. Kat made her reality T.V. debut as part of the cast of tattoo artists in TLC’s Miami Ink. Her personality and interesting beauty got her the spin-off, L.A. Ink in which she stars.

Kat Von D True Romance Eyeshadow Palette in Beethoven $34

I really admire Kat for her way of somehow bringing classic vintage beauty to her more notably brazen fully tattooed look.  Her pin-up girl looks even earned her the #62 spot on Maxim’s most recent Hot 100. Her line is available now both in-store and on Sephora.com.