Don’t Go to the Cosmetics Counter Without Me has been the beauty bible for most women (and men) for years. Now in its 7th and final edition, Paula Begoun’s most popular trustworthy source of information, has her on a global media tour and preparing her for the next transition in her career of educating the consumer from the truths and non-truths in the cosmetics industry—the launch of Beautypedia.
Beautypedia, a database of thousands of product reviews, will remain the “living version” of her best-selling book and subscribers will have access to its entire contents online. Updated on the web in real time, Beautypedia will focus on helping consumers find the best fit for their skin care and cosmetics needs. While there are other websites out there that review beauty products, the major point of difference with Beautypedia is the substantiation behind the reviews—they are backed by science and not based on personal preference. Beautypedia will also be home to informative articles and industry news.
Subscription to Beautypedia is $24.95 a year. To view Paula’s Media Tour dates visit www.cosmeticscop.com.
Comments (2)
I have been reading this book and I must say its a wonderful reference book.
Posted by Lyon | April 12, 2008 1:58 AM
Posted on April 12, 2008 01:58
Brilliant idea. Paula's books are great and she provides an excellent service to beauty consumers everywhere.
I do wonder how the products will be evaluated. It says "scientifically" but being a cosmetic chemist, I know that it is not such an easy thing to find just the right laboratory test to tell whether one product is better than another.
For example, when evaluating cleansers there are about 4 different types of foam testing you can do. Each one gives you a slightly different answer to the question "Which product foams the best?". And even if you pick based on just one test, each consumer could have a different opinion from what the lab test shows. This cosmetic science stuff is not always straight forward.
Posted by Left Brain | April 25, 2008 4:32 AM
Posted on April 25, 2008 04:32