Gucci Westman rose to fame as the talented makeup artist on the Annie Leibovitz shoot for Vanity Fair and behind Cameron Diaz's makeup in Being John Malchovich. She's held the prestigious role of international artistic director for Lancome and after only leaving that post this past December, she has found a new place to call home at Revlon as their new global artistic director.
It's interesting to me that Westman would move on from a prestige brand like Lancome to a mass brand like Revlon. However, it may be a smart move in light of the economy. It's well known that when we are facing difficult financial times that women turn to their beauty products more so than ever to make themselves feel better. When the purse is strapped however, those beauty products are more likely to be a drugstore brand than a boutique brand. The role at Revlon may very well help improve upon that brand's value in the eyes of the consumer and provide the perfect opportunity for Westman to really help the cosmetics brand shine.
Revlon already has star power with its celebrity Brand Ambassadors such as Halle Berry, Elle Macpherson and Jessica Alba, but now you can add the talents of Gucci Westman to that list.
