This week top editors gathered at The London Hotel in New York City to celebrate the arrival of Joico’s Re:nu Age Defy Hair Care line. The new, unique, scientifically advanced system is the first of its kind and is designed to stop hair from acting its age!

As we age, our hair undergoes some significant changes—it loses density, manageability, vibrancy, shine, strength and of course, more grays appear every single day. Now, thanks to Re:nu Age Defy from Joico, it is possible to stop the clock, reversing these signs of age. In fact, this new regimen is so revolutionary; it can even slow and in many cases reverse the growth of grays!
Joico Re:nu Age Defy System gives hair:
• Smoother, shinier, softer and more manageable texture
• Protection from moisture loss
• Protection from environmental stresses
• Reduced structural damage and increased strength
• Substantial scalp nourishment
Stop the Clock! With new Joico Re:nu Age Defy Hair Care System. It is sure to have your hair looking as youthful as you feel on the inside!

Comments (1)
While I'm sure this product will do a fabulous job of making hair smoother, shinier, softer and more manageable, the idea that it will "slow and reverse the growth of grays" is unbelievable. I'd be curious if they had any scientific studies to back up those claims.
Posted by Left Brain | April 25, 2008 4:26 AM
Posted on April 25, 2008 04:26