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Jennifer Hudson: New Spokesmodel For Avon’s Imari Fragrance

I’m sure Simon Cowell is just wishing that Jennifer Hudson would’ve made it all the way through with American Idol now that she is has become a household name. Her celebrity status has outshone all of the Idol winners combined. Not only did her star shine in Dream Girls, soon after winning an Academy Award for her role, now Avon has scooped her up as spokesmodel for their best-selling fragrance.

Imari, a perfume that has been part of the Avon line for 20 years, is described as petal-light flowery overtones that grace an opulent oriental blend of wood, amber and vanilla. The Imari line comes in an anti-perspirant deodorant, shimmering body powder, perfumed skin softener, body lotion, bath & shower gel, Eau de Cologne spray and Eau de Parfum Cologne Spray. This August Avon will be launching Imari Seduction in the US.

With previous spokesmodels such as Venus and Serena Williams and Salma Hayek, it appears that the global beauty brand can attract star power. Will Jennifer Hudson’s start power equate to increased sales for Avon? Most likely yes, as more beauty brands are inking deals with celebrities to launch new fragrances, Avon isn’t reinventing the wheel when they have a best selling fragrance already in their midst. Take an admired and positive role model like Jennifer Hudson, pair her with an already popular fragrance and well recognized beauty brand such as Avon, and you’ve got yourself a nice conversion in sales.

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This page contains a single entry from the blog posted on March 7, 2007 8:51 PM.

The previous post in this blog was Lamas Beauty: Healthy Natural Ingredients That Deliver.

The next post in this blog is Fresh: Creating The Future Traditions Of Beauty.

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