Today when I made a trip down to my local CVS, I decided to browse through their new cosmetics section and came upon Physicians Formula’s newest products. While I decided to pick up their new Conceal Rx in soft green, I looked at their CoverToxTen50 with some skepticism. CoverToxTen50 is their new face powder that they say will reduce wrinkles by 50% in 10 minutes, by 90% in 10 hours and by day 10 one should expect to see visibly smoother skin.
I’ll preface this by saying I have not tried the product nor is this a review, but I have to wonder how a face powder can reduce wrinkles in 10 minutes. I looked through the ingredients and did some research to see if there was anything miraculous involved. I decided to go to Paula Begoun’s cosmetic ingredient listing to see if I could decipher which ingredients Physician’s Formula was claiming to be the wrinkle reducer. It is the Aminobutyric Acid that is considered the GABA technology listed on the package as a time-release formula to lessen the appearance of wrinkles. According to Paula, GABA Aminobutyric Acid is an amino acid synthesized in the brain that acts as a neurotransmitter inhibitor. GABA is used in cosmetics with claims of being a wrinkle reducer and is said to relax muscles, however there are no substantiated scientific studies to back this up. As Paula notes, topical application of GABA in no way has the same effect that it would internally.
The rest of the ingredients listed on the package are silicones and emollients. Surely the claim of smoother skin would be accurate, as that is the job of such ingredients. I would be tempted to buy this product to see for myself, but when all of the research online basically shouts that these are false claims, and we all know the FDA doesn’t require cosmetics companies to prove their claims or the efficacy of their products, I decided it was best to ask you, our readers, if you have used this product and if you saw the desired results that Physicians Formula claims.
I’m interested to hear your thoughts, please be sure to post them in the comments.
Comments (2)
I just tried the covertoxten for the last three days and I do think that my skin looks a bit softer with less wrinkles. I am hitting the big 4-0 in just weeks and have had my face under the magnifiying glass. I was using colorescience mineral makeup which I do really like, but the covertox ten really seemed to brighten my complexion. I'll post back in seven more days as the package says ten days there is more of a result.
Posted by lori | March 17, 2007 9:21 PM
Posted on March 17, 2007 21:21
Lori,
Thanks for checking in and letting me know your results.
Would you say that what you are seeing are what the product claims? (90% reduction in wrinkles in 10 hours) Or would you say that because your skin is softer the wrinkles seemed to have softened in their appearance?
Please do check back in so we can hear your thoughts after using it for a week.
Thanks!
Posted by Shannon | March 18, 2007 9:59 AM
Posted on March 18, 2007 09:59