Beauty pro division

Designer Stella McCartney is launching a new organic skincare line, Care. McCartney was inspired to create Care because cult favorite organic skincare brands often lack the feel, look and smell of luxurious, high end skincare lines. McCartney notes that eco-friendly skincare brands need a more refined presentation: “The packaging, the textures, and the smells are always awful. I didn’t understand why you have to have something that looks terrible in your bathroom because it’s better for your skin or the environment.”

McCartney’s new skincare line uses organic fruits and botanicals from around the world and is packaged in beautiful and delicate bottles designed to be displayed on vanities and bathroom counters instead of hidden away in medicine cabinets. McCartney is proud because Care is a “responsible brand,” because of its use of organic products, recycled papers and materials, and use of wind power from Ecotricity.

If McCartney’s success as a fashion designer is any indication, Care will be a smashing success. McCartney’s collaboration with H&M caused a shopping frenzy around the world in 2005. McCartney notes, “There were people running in and grabbing 50 pieces, arguing. An in New York, all my cousins were calling and saying, ‘Hey, there is a massive line outside of H&M! They are closing down Fifth Avenue!” McCartney’s collaboration with Adidas was also such a hit that her initial three season contract was extended to 2010.

Care skincare line launches in early 2007.