Having a fashionable hairstyle, along with a smooth and shiny texture plays a significant role in how both men and women are viewed by society. Proper hair care is essential, but without the right skills and tools it can be time consuming. Steve Lococo, co-owner of Borrelli Beverly Hills and B2V/Borrelli-Vo Salons says that creating beautiful hair every day can be fast and easy with a few quick tips.
One of the biggest problems people face is dry, damaged hair. This can lead to dreaded frizz or fly aways. Towel drying most of the moisture out of your hair is the first step to combating this problem. Second, blow dry for about one minute. Apply your styling product and comb it through your hair and allow it to set. If product is applied when hair is too wet, it can dry it out, especially if the product contains alcohol.
By alternating between heat and air drying you will save time and protect your hair from excess heat and tension caused by the brush on your hair.
Using the right products and styling tools is the key to a quick style. Lococo recommends the FHI Heat Tourmaline Ceramic Dryer. Ceramic hair dryers distribute heat more evenly, which eliminates hot spots that cause damage. These dryers also produce a high-heat drying effect using a lower temperature.
"For women who want straight hair, using a ceramic iron, like the FHI Heat Platform or Runway models, is a great option. They can be used on damp hair so you don't have to wait until hair is completely dry. They lock in moisture on the hair shaft without causing damage," Lococo said.
For those days when you don't have much time, smooth on a styling lotion or anti frizz gel, like Borrelli Anti-Frizz Smoothing Glaze which contains wheat amino acids and proteins that protect hair. Comb through hair and sculpt it into place. After about 15 to 20 minutes the hair will usually be dry. Brush or comb it into place. Finish with Borrelli Shine Spray to give hair a long-lasting sheen.
Steve Lococo is one of LA's premier stylists with more than 20 years of cutting, coloring and styling experience. He recently created the Borrelli line of hair care products and the No More Bad Hair Days Kit to give hair a quick fix on the go. His expert skills have been seen on several TV shows, including "Extreme Makeover," "The Today Show," "How Do I Look," and many others.
For more information on Lococo, visit www.stevelococo.com or call 310-278-4430.
