Today I was reading in Women’s Wear Daily that Estee Lauder will be launching a foundation line under its very popular skin care line Resilience Lift Extreme. The foundation will be debuting in 2007 with a marketing campaign that includes Elizabeth Hurley. While ads with Hurley could never persuade me to buy this makeup, because really now, she’s already gorgeous and doesn’t portray the typical person who would need this foundation; the ingredients and science behind the foundation alone might do the trick.
At the age of 32, I’ve definitely noticed my skin losing elasticity and firmness. Since I am not yet ready to take the plunge into plastic surgery and cannot use anything involving chemicals or hormones due to being pregnant, I look to skin care and makeup to give me a temporary fix. The cocktail in this foundation is said to consist of triterpines, tetra and hexapeptides, just as the moisturizer it is named after does. It also includes Polylift, a protein-rich flexible film, that makes skin feel tighter upon application; a lipid complex designed to restore the skin’s natural surface epidermal layer, and seigesbecka, a plant extra that helps the skin maintain its natural elastin and collagen levels. It almost sounds too good to be true and for only $29.50, it surely sounds like it should have a much higher price point.
While Estee Launder will be mainly taking the traditional approach in marketing this foundation, they will also launch an internet campaign early next year. As a makeup Blogger, I am crossing my fingers and toes that this includes marketing to Bloggers for reviews. I will feverishly raise my hand to be one of the lucky ones to try out this foundation that seems like it may be the (temporary) answer to a lot of my aging woes.
What do you think? Too good to be true or truly good?
