Introducing Rihanna, CoverGirl'snew “IT” Girl
First there was Lana Ogilvie, Brandy and Queen Latifah, now CoverGirl has announced Rihanna as its newest spokesmodel for the multi-billion dollar color line. The ads will start appearing in summer of 2007, perfect timing since her next album is also due mid-2007.
Not only will the campaign serve to broaden Rihanna’s portfolio and put her in the running with supermodels such as Christie Brinkley and media moguls like Queen Latifah but it also serves to directly market CoverGirl to not only a younger group (the songstress is 18-years old) but a more diverse group. Long gone are the days where color lines are specifically tailored for a specific ethnic group. Now cosmetic giants are developing broader color palettes to accommodate women of all ethnicities: Caribbean, African American, Latina, Asian, Indian, etc.
Rihanna’s no newbie when it comes to cosmetics. In an official statement, she noted “I've loved makeup and dreamed of being a CoverGirl since I was a little girl.”
“Growing up, my mother was a makeup artist and I was fascinated watching her apply lipcolor, blush and mascara. Now I get to be surrounded by all of my favorites from CoverGirl!”
Gina Drosos, Vice President and General Manager of Global Cosmetics, Procter & Gamble Beauty commented, “Rihanna is a talented, confident young woman who exemplifies the CoverGirl ideals with her inner confidence and fresh beauty. We're proud to welcome her to the CoverGirl family.”
