I hate to be the one to break this news but Dior is a few years late in coming out with this one, what's next another pomegranate cream? Come on marketing team at Christian Dior - I know you can do better.
With Caudalie and all of their copycats on the market and the formulas being so fabulous and well priced, why bother?
Christian Dior has joined the grape generation, that is, they have harnessed the goodness from the vine of grapes to make a new anti-aging skin care line. L’Or de Vie will be hit the market in December 2006 in top-scale department stores Saks Fifth Avenue and Neiman Marcus. The skin care line will be marketed especially in the USA and Asia. These premium brands will retail for over US $300 each. The skin care line manufactured from the sap of the sauvignon grape is said to have ten anti-oxidizing molecules. The product comes in two versions, a cream and a concentrated extract.
