Beauty products often fall into the impulse purchase category. Women end up owning fifteen shades of lip gloss almost by accident. A trip to Sephora, a sale at Target, or an especially pushy sales lady at Saks Fifth Avenue all contribute to beauty product overload as we rationalize that it is just a small purchase, honest, and the color really is totally different than anything else we own.
One of the main factors that contributes to our impulse purchases is of course packaging. This is such a critical element of our beauty purchase habits that there are even whole journals dedicated to the subject called Beauty Packaging Magazine. And each year they honor the best in beauty package design.
Held in conjunction with Health and Beauty America (HBA) and sponsored by Beauty Packaging and Happi magazines, the seventh annual International Package Design Awards (IPDA) include finalists across 10 categories. IPDA’s committee of 100 industry executives reviewed all entries and selected finalists in each category. The finalists were presented to a panel of judges made up of the heads of design groups from major marketing companies, who then selected category leaders and a grand award recipient.
Some impressive finalists are seen in the limited run division with Pout Plump, Laura Mercier Beauty Library, Diorshow Powder, Lancôme Color Fever, Elizabeth Arden Eyeshadow Quads all making the grade.
But what really is the harm in admitting that we are swayed by beautiful design? We purchase beauty products in order to add more beauty to our own lives. Surely the packaging of a product is part and parcel of the overall visceral experience.
High end beauty blog Hello Dollface recently featured new cosmetic line
