Jane Iredale—The Skin Care Makeup® launched Global Beauty, an extension of their global palette designed specifically for women of color at a star-studded VIP event held at the penthouse of Loft Eleven in New York City.
The October 19, 2006 event highlighted several new foundation shades and a color palette tailored specifically for women of Mediterranean, African American, Latina, Indian and Asian ethnicity. The new collection was showcased by models emulating icons who had a major influence on style. Seven models were transformed into Aishwarya Rai, Ziyi Zhang (Memoirs of a Geisha), Diana Ross, Jennifer Lopez, Madonna, Dorothy Dandridge and Sophia Loren. Hair styling was by JOICO.
To celebrate this first in cosmetics history, Jane Iredale, Founder and President of Iredale Mineral Cosmetics presented the models, “I created this line because everyone deserves a healthy skin,” says Iredale. “Now everyone can enjoy the quality of superior cosmetics with skincare benefits.”
Attendees dined on wine and champagne provided by Kluge Estate; rich, decadent chocolates provided by Chocolate Springs, based in Lenox, MA; oxygenated water by OGO and a towering chocolate fountain provided by Xttras.
VIP celebrity makeup artists and editor attendees from Vogue, Allure, Blueprint, CBS, ABC and others received an exclusive gift bag, which included products from the new jane iredale Global Beauty Collection, JOICO hair care, Kluge Estate, OGO, Chocolate Springs, Human Beenz apparel, Epionce skincare, Sprayology oral homeopathic sprays, JUVA MediSpa, Blair Delmonico fine apparel and accessories and fresh, preservative-free chocolate by Verē.
Jane Iredale introduced her unique makeup line in May of 1994. It was the first full makeup line on the market to offer not just color enhancement, but also benefits for the skin. The products are based on micronized minerals and are made without fillers and binders (such as talc and mineral oil) and are free of common sensitizers such as chemical dyes, preservatives and perfumes. jane iredale products are carried by destination spas, salons and medical clinics throughout the world. Jane Iredale expanded her product line with Global Beauty in October, 2006 to offer a full color cosmetics line with skincare benefits to women of all ethnicities.
