Beauty pro division

The first Jersey Shore cast member to get his feet wet (no pun intended) in the world of beauty is Mike Sorrentino – aka “The Situation”. Already planning (and taking steps) to get his nickname trademarked, Sorrentino is already planning to launch a new cologne called “The Sitch”. Coty, do I hear you calling??

If it does actually happen, I wonder whether or not like the Jersey Cast members themselves, the fragrance launch will have staying power? The shows popularity is somewhat a  culture phenomenon. Huge viewing figures have left MTV bosses with huge smiles on their faces and the success of the show means that season 2 is already in the works. All the original cast members have signed on the dotted line and are ready for action. How has the media responded? Will the cast are everywhere at the moment. You can’t pick up a magazine or witch TV stations without seeing some reference to the show. The stars are already celebrities (be it Z-list) and have been spotted on the red carpet at The Grammy’s and have had guests spots on huge network shows such as Jay Leno and The Today Show.

Continue reading "The Situation’s New Celebrity Fragrance" »

Dr. Brett Kotlus, a cosmetic surgeon at Allure Medical Spa in Shelby Township, raves about the 3-D system he uses to simulate surgery on prospective clients.  The Vectra 3-D from Canfield Imaging Systems takes an image of the face or body with 12 different digital cameras at once, with a resolution of 36 megapixels.  "This 3-D system has a clever interface that constructs a realistic, modifiable image that can be sculpted in the same way that cosmetic surgery would sculpt a nose or a breast. Within minutes, we can see possible surgical results.  In this scenario, a picture is truly worth a thousand words," explains Dr. Kotlus.  On a computer screen, the patient sees side-by-side pictures, an untouched version and a surgery simulation.  

3-D imaging has emerged as a modern method that helps cosmetic surgeons and patients visualize outcomes.  There is a high demand for a tool that allows people to see what they might look like after cosmetic surgery.  The old days of red and blue tinted glasses are gone, and the newest version of 3-D uses sophisticated computers to create lifelike images. Disney, Pixar, and Dreamworks have brought three-dimensional animated features to movie theatres, with blockbuster reviews. Patients are often surprised to find the same technology used in films like James Cameron's Avatar in their cosmetic surgeon's office.

Continue reading "Avatar-Like 3-D Images Bring Life to Cosmetic Surgery w/ Vectra 3-D by Canfield Imaging Systems" »

Patients now have a simple and all-natural way to improve wrinkles, laugh lines and even difficult-to-treat acne scars.  Pioneered by Anthony P. Sclafani, MD, FACS, Director of Facial Plastic Surgery at The New York Eye & Ear Infirmary and Professor at New York Medical College, this new therapy harnesses the body's natural healing ability to improve skin appearance while avoiding the use of synthetic implants, fillers and gels.

In a study to be published in the Journal of Cosmetic Dermatology, Dr. Sclafani reported that patients treated with an extract of their own blood, platelet rich fibrin matrix (PRFM), demonstrated significant improvement in the appearance of their laugh lines within 2 weeks of treatment.  Results from the clinical study showed that the effects are stable over a 3 month period.  Additional studies examining the mechanism of action are to be reported soon.

Continue reading "Dr. Anthony P. Sclafani Launches All-Natural Treatment for Wrinkles and Scars" »

Beauty PR editor favorite and cosmetic marketing guru; Trish McEvoy, founder of Trish McEvoy beauty, is a distinguished beauty expert who has long been considered a visionary in the fields of beauty, fragrance and skincare. The Trish McEvoy brand is the modern-yet-classic line including makeup, skincare, fragrance, brushes and gifts for the sophisticated woman.

Trish's focus has always been to give women the best quality products and teach them the most effective makeup application techniques. This led her to create Group Events where Trish herself provides the ultimate makeup experience. Taking place at the Trish McEvoy Studio, participants will enjoy drinks and hors d'oeuvres during a step-by-step Makeup Workshop conducted by Trish herself. They will take home Trish's iconic Makeup Planner system for customization and organization filled with all the makeup and tools they need for the season, combined with a memorable understanding of makeup application.

The minimum group size is thirty participants, at a rate of $350 per person. This includes a customized skincare lesson and application, onsite brow shaping, a large Makeup Planner packed with the products used in the workshop and your choice of fragrance.

Trish established her place among pioneers in the marriage of cosmetics and dermatology with the creation of one of the nation's first medi-spas and her results-oriented line of skincare. She later became the undisputed author of makeup customization, first with her patented Makeup Planner system, a cosmetics personal organizer that condenses and holds all of your makeup in an organized fashion at your fingertips, to being amongst the first to offer fragrance lovers a customizable "wardrobe" of scents. She revolutionized makeup application as one of the first on the American beauty market to provide women with quality makeup brushes at a time when they were limited to just the sponge applicators in their compacts. Trish's extensive line of skincare, color, fragrance, brushes and Makeup Planners can be found in the top specialty stores in the U.S., UK and Ireland. She strongly believes in making personal connections with her clients, which results in regular public appearances at stores where she can listen to client needs and bring their demands to fruition in the evolution of her line.

For more information on Trish McEvoy Cosmetics please visit www.TrishMcEvoy.com .