Kiehl's Product Launch & Marketing: Reversing UV Damage is Consumer's Top Post-Summer Skincare Concern
With Labor Day fast-approaching and the summer sun almost a thing of the past, women and men across the United States will be in search of fall's must-have skin renewal system to repair and reverse UV damage. According to Dr. Adam Geyer, Kiehl's Since 1851 Consulting Dermatologist, and instructor in clinical dermatology at Columbia University in New York City, "When tans fade, people start to see the remnants of summer, including dark spots, uneven skin tone, blotchiness, and fine lines and wrinkles, and that is just what's on the skin's surface. Under the surface there is invisible damage that can and will manifest into what is seen on the upper layer of the dermis."
Treating photo-damage (due to UV damage, acne scarring, aging, hormonal changes and lack of moisture) takes diligence, and when seeking products to address hyperpigmentation, three key concerns include blocking the melanin production, disabling the melanin transfer, and lastly, blocking melanin retention. This September, Kiehl's will introduce Photo-Age Corrector (http://www.kiehls.com/Photo-Age/face-photo-age,default,sc.html) a range of four products, clinically proven to reveal healthier, brighter skin, reverse dark spots and even out overall discoloration in as little as four weeks. Targeting major melanin triggers with safe, natural and effective skin brighteners, use of the Photo-Age Corrector High-Potency Spot Treatment as part of a daily routine will maximize the results—smoother, more radiant, and even-toned skin—by lessening visible sun spots, as well as regulating the future production of pigment, and therefore invisible damage that is beginning to form below the skin's surface.
Quite honestly, it's about time that beauty brands include women from all races into their marketing. While it appears they are only capitalizing on the growth of the personal care market in Korea, China and beyond...better late than never.








