Pierce Mattie Public Relations New York

Here at Pierce Mattie, we certainly love a good head of hair when we see it. And we're also no stranger to only stepping foot into talking politics when it comes to personal care and fashion of the candidates. We did it for both the previous Presidential and Vice Presidential debates and we honestly can't pass up remarking on Mitt Romney's hair. Because you've gotta love a candidate who puts a serious investment into his locks.

Our hair says a lot about us-- we all regularly size people up by the way they style their hair. I recall when I had very long hair to my waist someone remarked that I looked matronly. Matronly was not the image I wanted to present, so I chopped my hair to shoulder length...suddenly I presented as youthful. It appears Romney wants his hair to present an image as well, one that fits with his campaign: committed, conservative, clean cut, loyal and knowledgeable. 

Presidential candidates don't want to take the focus off their message by changing up how they physically look (well for one because we all know the stress of being President changes that for you. I.e. Obama and grey hair.) Pundants will quickly analyze what it could mean (when it really may just be a simple hair cut) and it could throw your campaign in a tail spin. Our nation is honestly that obsessed with physical appearance (and Jenny and NutriSystem quietly rejoice) that we place value on how someone looks rather than how they can fix this country.

But I digress...What I love about Mitt Romney's hair other than the splashes of grey at the temples, is that he has been using the same hairstylist for the last 20 years, Leon de Magistris. Now, you want some dirt on this candidate? Ask his hairstylist. Because if Romney is like the rest of us, he's using Mr. de Magistris as a counselor.