Pierce Mattie Public Relations New York

I know. It's now the 3rd week that I've mentioned the daily deal niche. But this time I promise it's for a good reason. A socially good reason, that is. There is a newer daily deal site that not only gives shopper's incentive to purchase from their partners by offering up to 70% off retail, but 20% of that voucher you just purchased goes towards a charitable cause. The site I'm referring to is Social Goodies...call it guilt-free shopping if you will.

Social Goodies works with a variety of charities, but spotlights 3 at a time daily (and you can submit your favorite charity for consideration for a future deal as well.) When you purchase from a vendor on Social Goodies, you then get to choose which spotlighted charity that day that you want your 20% to go to. In a time when consumers are curtailing their donations to non-profits while searching for the deep discount, this is definitely one way to align your brand with some cause marketing without too much out of pocket on your part.

The other great thing about Social Goodies is that many of the brands they partner with are also into the act of social good as well, such as their recent daily deal collaboration with MoralEyes. MoralEyes is a fashion eyewear brand that donates reading glasses to a person in need when you make a purchase for a pair yourself (sort of like TOMS if you will.) What a great way to give back twice and save some money...maybe even use the money you save to make a donation to your local charity. Now I'd call that a charitable hat trick.

Take a peek at Social Goodies and tweet us your thoughts @PierceMattiePR.