Pierce Mattie Public Relations New York

The Business of Influence: Reframing Marketing and PR for the Digital Age by Philip Sheldrake just hit stores last month, but it is all everyone is talking about, especially at Pierce Mattie. The book has important information and tips for people in business, communications, Digital Media Relations, sales, Public Relations, as well as other industries to take their traditional strategies and apply them to today's digital media.

Now that we are living in a digital age, firms are not limited to a small consumer base. The job of the PR and Marketing sectors now is to use technology to help consumers understand the product and reach a mutual understanding. The book talks about how influence is very important for these sectors and how organizations must redesign the way they work to look at how they can use technology in all of its operations to have a two-way stream of influence. Just as it is very important to influence consumers to like what you are selling, it is also very important to ensure that you are producing something there is a demand for. Similarly, it is very important to ensure all your operations influence stakeholders, but it is just as important to ensure that stakeholders influence your operations.