Women's Digital Marketing: Glam Media Becomes Number One for Moms Online (Pierce Mattie Public Relations New York)

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Glam Media, Inc. (www.glammedia.com), the number one vertical media company with the largest global reach for women online, recently announced that it has become the top Web property in comScore's Family/Parenting/Moms category with a reach of 25 million monthly unique visitors in the U.S. Additionally, Glam has also acquired Babyworld, an online U.K. parenting brand to further the company's leadership in the Family content vertical.

According to a recent study conducted by eMarketer, moms in the U.S. control 80 percent of household spend, making them an extremely important audience for brand advertisers to reach. To help brands more effectively connect with moms online, Glam has expanded its presence with passionate influencers that create deeply engaging experiences, adding more than 35 quality publishing partners within the Family/Parenting/Moms vertical.

"Women and moms have undoubtedly become the Chief Spending Officers of the household, controlling the vast majority of consumer purchases in the U.S. As a leader in reaching women and moms online, Glam is the must-buy for any brand that wants to engage with these highly desirable audiences in a meaningful way at massive scale," said Samir Arora, Chairman and CEO of Glam Media.

Glam Media ignited the Women's market in 2005 as the visionary company that saw it coming. The number of women earning $100,000 or more has tripled in the last 10 years, making women the most important decision makers with purchasing power. To leverage this trend, Glam has continued to expand its content categories targeting women. Moms represents Glam Media's third Women's Vertical: Glam.com for Women, Glam Family for Mom's, and Bliss.com for Health & Wellness.

Since December 2010, Glam has increased its reach by 28 percent within the Family/Parenting/Moms category to become number one in the U.S. Top properties include(1):

1. Glam Family	25.1M
2. Disney Online	24.4M
3. CafeMom Network	19.1M
4. Family Education Network	13.7M
5. Nickelodeon Family & Parents	8.5M

Glam Media's Worldwide Presence by Vertical

Glam has more than 200 million unique users worldwide—making it a top 15 Web property in global reach and #1 in Lifestyle. Top properties include(2):

1. Glam Media	204.1M
2. QQ.COM	93.9 M
3. iVillage.com	43.7 M
4. Alloy Digital Network	43.5 M
5. AuFeminin	43.3 M
6. Wikia Sites	39.4 M
7. Conde Nast Digital	38.3 M
8. Disney Online	37.5 M
9. Yahoo Shine	35.8 M
10. AOL Life	30.6 M

Glam has also significantly increased its position in Style and is the #1 property worldwide in the category—growing 85% from 10.3M in March 2010 to 19.2M unique users in March 2011, more than twice the size of AOL Stylist and Elle Group of sites. Top Beauty/Fashion/Style properties include(3):