Pierce Mattie Public Relations New York

How to Attract and Retain Customers Worldwide

The power of social media is undeniable. It’s a driving force in almost every aspect of our society -- from fashion to technology, virtually every company is diving into the worlds of media and microblogging. This new territory can be hard to navigate, and many companies are enlisting the help of professionals to create social media plans to grow their business.

As you stumble through Twitter and other social networking sites, you’re bound to come across self-proclaimed “experts” and “social media gurus” offering advice on how to max out on your social media potential. Before you haphazardly enlist the help of an unknown twitter friend, take a look at The Power of Real Time Social Media Marketing by Beverly Macy and Teri Thompson.

Macy and Thompson don’t just claim to be social media experts, they have the credentials to prove it. The duo has combined their award-winning experience in marketing strategy with their knowledge of “real time” media to create a book that is both practical and sophisticated. The Power of RTM is a media model: it provides stories, strategies, and practices of companies who are utilizing real time social media the right way.