In the age of information overload, it’s hard for the public to decipher what information is important and memorable versus content that is less substantial. When we’ve lost the ability to fully control the media, it’s crucial for professionals to understand how they can still put out valuable, memorable information and expand their brand.
At Pierce Mattie we've been a long time fan of Scott Baradell, President of Idea Grove, knows the secret to creating messages with meaning and is sharing his ideas with the public in his new book, Stories That Stick: Using Classic Storytelling Techniques to Build a Powerful Online Brand.
Think back to your youth. Maybe it was a parent, grandparent, or babysitter…but there was always one really great storyteller, and it’s likely that that person’s stories are among the few childhood tales you still remember today. That, in essence, is what Baradell wanted to capture. What exactly made these storytellers so great, so powerful, that their sagas would be remembered over months, weeks, years, and even generations?
Baradell captured the strategies of the great storytellers and has created a step-by-step formula for applying their tactics to grow your business. After a nuts-and-bolts lesson on the basics of storytelling, Baradell moves into the meat of the issue, covering how to develop a compelling story, adapt the story/brand to different customer groups, and how to create stories that resonate with every audience. Baradell even touches on social media, discussing how to use sites like Twitter and Google to ensure your brand has a powerful online presidence. Stories That Stick is a crash course in how to apply fundamental principles to a much larger, more complex issue – your brand.
Scott Baradell is a PR and Marketing professional who has worked with billion-dollar media and technology organizations. He used Stories That Stick tactics in his own professional life in founding Idea Grove industry and helping other professionals max out their message marketing.
Find Stories That Stick on Amazon.com for $29.95. Be sure to read up on Scott and the rest of his team at www.ideagrove.com, as his online brand is a perfect example of how excellent, memorable storytelling can grow a business.
Posted by Amanda Huggins on March 2, 2011 10:38 PM
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