‘ASAP’ is poison. Underdo the competition. Meetings are toxic. Fire the workoholics and emulate drug dealers. Pick a fight. Planning is guessing. Inspiration is perishable.
Not exactly the typical business model, right? These little acumens are the polar opposite of everything we’ve been told about business, and instinct tells us to stay clear of any such advice. It borders on the brink of insane – pick a fight? Emulate drug dealers? But it seems like authors Jason Fried and David Hansson might be on to something. Their newest book, REWORK, is meant to seem a little crazy. It’s challenging business owners to completely reassess and restrategize their brands for brilliantly simple success.
Fried and Hansson are the founders of 37Signals, a web-based app that streamlines collaboration and internal organization. The success born from their sharp minds and keen business sense prompted them to share their own personal strategies in REWORK. Though their counsel may at first be counter-intuitive, it’s a fresh approach to business, and the power of the content is on par with the initial shock value.
REWORK is packed with simple, straightforward rules to success. It’s supposed to make you feel a bit uncomfortable…after all, it’s a complete contradiction of everything we’ve been taught. Fried and Hansson aren’t completely discounting traditional business strategies, but they are proposing that there are strategies that might work better. Switch it up. Take a risk. Read the book. Their minimalist manifesto will show readers how to create more with less, and in a post-recession economy, everybody can use a re-energized business sense.
Countless authors have endorsed REWORK, including bestselling author and entrepreneur Seth Godin. REWORK is available at Amazon and other national booksellers. Visit www.37signals.com/rework to watch videos, read reviews, and download a PDF excerpt from the book.
Posted by Amanda Huggins on March 14, 2011 1:55 PM
| Permalink
