Pierce Mattie’s Spa & Beauty PR workshop is this weekend in Chicago. If you haven’t registered, there’s still time. Be sure to check out Mattie's latest article on p. 34 in the March issue of Skin Inc. magazine, a sample of what the syllabus will entail.
Pierce's class includes:
- Beauty PR 360
- Are You Wasting Your PR Time
- Goals & ROI
- Timeline For Pitching
- Your Editorial Calendar
- Press Kit Guidelines
- Before You Pitch
- General Media Pitching Tips
- Turn on the TV
- Living Healthy Chicago
- Your Own Reality Show
- People Still Read Magazines
- The Beauty Editor is…
- What Beauty Editors Want
- Securing Short Lead Media
- Make These Three Journalists Your BFF’s
- Let’s Get The Online Elephant Out Of The Room
- Trends in Spa Blogging
- Hot Blogs for 2011
- Print Titles Online
- Yelp Etiquette
*Bring your press kit or a release on your business and have the opportunity for Pierce to critique it. To register today go here.
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