Pitching is to PR what strategy is to football: essential. But, like a good football team, a PR professional should revamp their strategy from time to time. While it’s key to still maintain close relationships with the press, it never hurts to try out a new method. Pitch Anything by Oren Klaff provides an innovative approach to switching up pitching style.
By definition, Klaff is not a PR professional, but as a Director of Capital Markets for a major investment bank, a solid pitching technique is what sets him apart from his peers. Klaff recognized a level constant repetition and mediocrity so engrained in the world of finance and set out to raise the bar – for himself and for others. Klaff’s personal pitching method has helped to raise over $400,000,000 over the past 13 years, and he decided it was time to share his knowledge with the general population.
A sound approach to pitching is more than an art, it’s a science. Klaff created a five-step blueprint that sets professionals up for success. Klaff applied the latest neuroeconomic theories to his method, creating a system based around how people’s brains generally react to pitches. His method includes properly positioning the frame, imposing high status, telling the big idea, create hot cognitions, and finally hooking the deal.
Everyone can use an edge, and Klaff’s proven pitch method certainly has that it factor that can set a professional apart from the crowd.
Pitch Anything was released on February 18th 2011 and is available online at McGraw-Hill’s Professional Online Bookstore for $22.00. Visit www.pitchanything.net to learn more about Oren Klaff and stay updated with the Pitch Anything blog for timely PR advice.
Posted by Amanda Huggins on March 21, 2011 1:30 PM
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