In a market where business owners are constantly striving for more (especially at Pierce Mattie PR) – more revenue, more clients, more reach – the term “zilch” isn’t usually on the radar. The truth is, the notion of nada is one of the most beneficial practices affecting society and big business today. Nancy Lublin’s explores this concept in her book Zilch: The Power of Zero in Business.
At the age of 23, Nancy Lublin started her own not-for-profit armed with only $5,000. Dress for Success provides young women with interview suits, career development training, and provides a much-needed self-confidence boost in four countries. The NYU Law School graduate has received numerous awards for her leadership and philanthropy, and her activism continues even today, with her newest venture, DoSomething.org.
Her book aims to show how non-profits get amazing things done with…well, zilch. A lack of funding and initial support does not equate with little results, and Lublin wants to teach business owners how to grow their own countries using the mindset of not-for-profit organizations. Especially when faced with difficult economic times, this book is a must-have for executives looking to cut costs but still garner significant results.
Zilch focuses around how to do more. How to do more with your cash, your brand, your people…the list goes on. Lublin covers 11 chapters worth of not-for-profit ideals that are directly applicable to your business.
The non-profit CEO’s experience sheds a new light on how to run Fortune 500s and small business alike. Be sure to visit www.zilchbook.com to read up on the book and learn more about the author, Nancy Lubin. Zilch is available on Amazon.com for under $20.00, and you can follow Nancy on Twitter @NancyLubin.
Posted by Amanda Huggins on February 21, 2011 10:26 AM
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