Pierce Mattie Public Relations New York

It looks like Bulgari is making good on its expansion in the timepiece market with it's recent fourth quarter earnings growing higher than expected, especially in the Asian market. Which seems to be the trend emerging from 2010 across all industries from jewelry to timepieces to beauty and fashion. Japan specifically making a 25% increase.

That's big news for the luxury brand and aligns with other luxury retailers who also saw growth despite a weak economy. While the luxury market may have kept mum during the recession, the earnings reports that have been rolling out one after another have been anything but silent. 

With its growth in Japan, Bulgari is also inching into the Chinese market with its partnership with Hengdeli. As I discussed in my Groupon write up, China is usually a hard sell for non-Chinese companies. However, with 50 multi-brand stores in the works for distribution and sponsorship of two jewelry exhibits in both Bejing and Shanghai, Bulgari appears to be on track to jump in with both feet while it has momentum. 

Are watches making a return as not just an accessory, but a necessity? Tweet us your thoughts @PierceMattiePR.