Pierce Mattie Public Relations New York

It may sound simple, but the theory of "stick to what you're good at" seems to be the key to success in this economy. Lately, so many companies are trying to dip their toes into various niches outside of their own in an effort to make money and stop the financial bleeding that has been occurring. This has been especially true for print publications as subscribership has decreased just as dramatically as ad spending has. So how can publications sustain? Stick to what you know and don't try to pretend to be something that you're not. And that's just what SmartMoney magazine is going to.

As SmartMoney revamps for the digital age, one thing is certain, they are not going give the facade that they are a daily magazine. Sure, technology has made information that is an hour old seem like yesterday's news, but there is still that fundamental desire to read thorough articles about money management, retirement, stocks and one's overall finances. SmartMoney knows that after all of the money businesses, as well as, consumers have lost in the last few years, the last thing they want to do is make impulsive decisions simply based off of a piece of advice here or there. They want sound advice with well-thought out reasoning to back it. This is something a monthly magazine has the ability to do because they have one thing that dailies don't: time.

SmartMoney will also focus on fewer features, but continue to expand upon what they are already good at. This is a great way to further cement expertise rather than spread yourself thin for the sake of fluffing up the pages. And that's just it, people don't want fluff. They don't want filler. They want the facts they need to know in order to make sound financial decisions.

So will SmartMoney sink or swim? Share your thoughts in the comments.