Pierce Mattie Public Relations New York

Remember in 2008 when Pierce Mattie PR put out its trend report for the Top 10 Ingredients Trends for 2009? Argan Oil topped that list. This Moroccan oil was considered exotic and since it was not yet found in every beauty product out there, products that did contain it appeared all that more interesting. Soon the uptick began and you can find Argan Oil in brands such as Josie Maran, Moroccan Oil, Laveve, Cle de Peau and Liz Earle. Did the rarity of this oil found only in Africa make them that much more appealing? Did their Beauty PR team attain better placements in magazines, broadcast and online media because this ingredient differentiated these brands from others out there? My opinion is yes.

Consumers are always looking for the next best thing...this includes ingredients in beauty products that are rare or make you stand out from the others. And where there is consumer demand, there is demand in the media as well. (Beauty publicists rejoice!) 

So what will we see more of in 2011? Whole plant extracts, bamboo, and sea whip to name a few. What trends are you seeing in terms of cosmetic, hair and skin care ingredients?