Pierce Mattie Public Relations New York

Renee Mauborgne and W. Chan Kim’s professional backgrounds in advising and strategizing have given them a wealth of knowledge to draw from in writing their book, Blue Ocean Strategy. Both authors received the Nobel Colloquia Prize for Leadership on Business and Economic Thinking in 2008 for their innovative contributions to business strategy, and they share their knowledge with the public through the Blue Ocean Strategy Network.

Corporations today are riddled with rivalries that result in brutal competition for a profit pool that’s shrinking on a daily basis. The concept of a blue ocean is a metaphor for strategic business success. Red oceans are the current industries that fight over a crowded market and engage in cutthroat competition. Blue oceans, on the other hand, is representative of a market space that has yet to be explored deeply, but promises to produce demand, yield profits, and eliminate this idea of bloody competition.

Instead of engaging in red ocean fights that yield unsatisfactory results, business owners should instead strive to create this blue ocean which allows for a market space conducive to industry growth. Within the book, Mauborgne and Kim have laid out the tools for this idea to come to fruition, from basic framework principles to the 4 Hurdles to Execution.

Blue Ocean Strategy is more than just a book – it’s a revolution. The book is printed in over 40 languages and there are Blue Ocean Strategy Institutions in Europe, Asia, Latin America, and the United States. At these strategy centers, members of the Blue Ocean Community conduct research and work to put this concept into practice. The online network also allows users to find BOS speakers, consultants, and in-house trainers for organization events.