Measuring social impact is one of the most effective ways for businesses to create strategies that will promote corporate growth and yield high employee performance. Jason Saul is one of the top experts in social impact consulting, focusing on outcome-driven strategies and in-depth analysis of outcomes to help clients improve their management tactics and organizational value. His firm Mission Measurement has worked with high-profile clients like Wal-Mart, Starbucks, and McDonalds.
Through his work, Jason Saul found that the business market is changing: social innovation, rather than corporate social responsibility, is the secret to flourishing organizations. His book, Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change, invites readers to take charge of their businesses in a positive way to remain relevant in our ever-changing economic era.
Saul identifies 5 innovative techniques that will help companies to begin creating strategies for “The New Social Market”: Submarket Products and Services, Social Points of Entry, Pipeline Talent, Reverse Lobbying, and Emotive Customer Bonding. The book not only explains the importance of said strategies, but acts as a step-by-step model for success.
This book isn’t just for big-name companies. Entrepreneurs, public speakers, and start-ups can all benefit from reading Social Innovation, Inc. It provides a creative look at our economy and reacts in a way that shows how companies of all sizes can benefit. Rather than viewing social change as a responsibility or a chore, Saul shows how social innovation has real, measurable benefits for both consumers and organizations alike.
Social Innovation, Inc. is available on Amazon.com for $18.45. To learn more about Jason Saul, Social Innovation, or other speaking events, visit jasonsaul.com.
Have you read Jason Saul’s Social Innovation. Inc.? We’d love to hear how you’ve put the strategies to use.
Posted by Amanda Huggins on December 9, 2010 8:38 PM
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