Pierce Mattie Public Relations New York

Gold's Gym and FITNESS Magazine are teaming up to get FITNESS readers in the best shape of their lives. Through a unique partnership in support of FITNESS Magazine's "You Can Do It!" program, readers will be able to receive an exclusive workout designed by a Gold's Gym celebrity trainer, a 7-day VIP membership to Gold's Gym and a personal fitness consultation from a personal trainer at the participating Gold's Gym of their choice.

When FITNESS Magazine's 7.3 million-plus readers pick up their January issue, they will be directed to sign up for the program at fitnessmagazine.com/slimdown from now until January 31, where they can download an exclusive workout from Gold's Gym Fitness Institute expert Adam Friedman. Friedman has worked with some of the top athletes and celebrities in Hollywood, and has created a unique workout that readers can perform at the gym or at home. The workout is designed to target all areas of the body and can help serve as a road map for people looking to spice up their workout routines.

"We're thrilled to be able to align with FITNESS for a partnership of this kind," said Lisa Zoellner, chief marketing officer of Gold's Gym.  "Our goal was simple: To help FITNESS readers start the New Year out right and give them the support and accountability they need to succeed in the 'You Can Do It!: Lose 10 Pounds Fast Program.' By working with FITNESS to provide a cutting edge workout and a physical home where their readers can stay fit and get advice, we're hoping to help even more people reach their fitness goals this year."

Once readers register for the You Can Do It workout and diet plan on fitnessmagazine.com, they will also be able to download a free 7-day membership to the Gold's Gym of their choice. As an added bonus, they can bring the workout in to any participating Gold's Gym to have a certified personal trainer demonstrate the moves of the workout.