Lisa Gansky is a self-described “impact junkie”, a woman who actively tries to break down traditional boundaries. Gansky’s aim is to help businesses evolve in conjunction with our social media-centered world. As a CEO of multiple internet companies and an advisor for several new businesses, Gansky has a solid background that allows her to credibly pass her knowledge on to others. Her new book, The Mesh, explains how business can create dynamic results and progressive partnerships through the use of social media and wireless networks.
The Mesh challenges the traditional business framework: Create product, sell, make money, repeat. Gansky explains that a different, contemporary model has been formed and is undoubtedly more effective. At its most base level, The Mesh is about the fundamental concept of sharing. We’ve been told since we were toddlers that sharing is good, but that knowledge tends to fall to the wayside when business ventures are concerned. Gansky brings us back to this idea of sharing, and directly links it with the Internet.
Gansky explains how companies will benefit from networking and sharing more information. An exemplar of this concept is Zipcar. The company used technology to communicate with consumers and make it quick, easy, and most importantly, affordable to rent a car. Zipcar exploded and has redefined what it means to rent a car.
There’s real money to be made with this idea. Building a brand based around the concept of social media and exchange of knowledge hits the jackpot in this age of media. The free flow of information won’t be disappearing anytime soon, and Gansky not only embraces the concept, but banks on it.
Does your company have a great idea? Add your brand to the mesh directory and begin to expand your own understanding of the power of networking. Thousands of businesses are already in the mesh network. After joining, simply choose an area of focus, and you will be immediately exposed to an entire network of companies with a real-time twitter stream and links to other relevant sites.
The Mesh has received recognition across the board, from TV praise to shining peer reviews. Visit meshing.it to learn more.
Posted by Amanda Huggins on November 1, 2010 2:46 PM
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