Pierce Mattie Public Relations New York

Jeff Ansell is a former news anchor, talk show host, and award-winning journalist who once specialized in hard-hitting investigative reports. After serving as VP of Hill and Knowlton PR firm, Ansell went on to start a consulting firm that creates media strategies for Fortune-500 companies. His practice offers crisis communication and media training to executives and spokespeople. Ansell has coached countless media professionals and has handled innumerable high-profile issues, including the Erin Brockovich case.

Ansell’s professional background in both journalism and consulting has allowed him to draw from years of experience. His book, When the Headline is You: An Insider’s Guide to Handling the Media, proves an invaluable resource for dealing with the unpredictable (and often chaotic) nature of media.

The book was created for professionals who are in constant contact with media, specifically for cases dealing with tough interviews and crisis management. Ansell uses recent global news events and highlights flaws in their media strategies as a tangible way to help readers understand what works and what doesn’t. The book takes a comprehensive look at how to handle difficult, hostile questions and demonstrates the importance of honesty in the media. Bad news is still newsworthy, and Ansell highlights the importance building trust with the media in releasing difficult information.